The Design Process

Step one:
Research
I looked into what the what "Prologue" means.
How it is applied to music, the Jazz program, students?
How can I convey that message through the CD design?
This also involved reading the brief and figuring out what the client is looking for.
Figuring out how many colours can be used, as well as what images we are to use.
What is the client asking for? How I can achieve what they are looking for?


Step Two:
Thumbnail sketches
I jotted down ideas as well as sketches onto pieces of paper to give myself a direction to follow.
This involved creating several different layouts as well as figuring out placement of the elements to include
Once I had a solid concept in my sketches I moved onto revising them.
I picked two directions I was experimenting with and tried to push them further with revisions.
I took elements from each and tried to apply them to one "better" layout.
Once I had a layout & concept I was happy with I moved onto my computer.

Step Three:
Searching for Typefaces
Since this mostly a typographic layout I felt it was important to find typefaces that were appropriate for this piece.
I wanted to choose a typeface that could express the feeling of Jazz, but that was not too flashy.

Once I had figured out a general idea of which faces I was going to use I opened up the template in illustrator.


Step Four:
Digital Comps
After opening the template I began to create guides for my layout.
I then applied my concepts and designs.

Although it is still very rough, I feel I have a good direction and will be able to get some good feedback on Monday.