Design Is {revisited}

Design is communication.
It is used to carry a message to people.
From a poster informing you about an event, or to show others what kind of person you yourself are by having a stylish iPhone.

This can either be direct and in your face, or subtle enough to miss the first three hundred and thirty four times you see it.
Design has purpose, meaning and function.
That is what separates it from art.

Design is everywhere. Everything is designed.
I'm looking around me to find an exception, but cannot find one.

Design is changing.
Design is becoming more interactive, more immediate.

But through this, design is still communication.
It has its purpose and its audience.
We can classify design as "good" design on how effectively it delivers it's message.

Sure, a poster may look pretty, but does that make it good design?
What do you get out of it? "Oh that use of Helvetica is very nice. The green is very greeny - I like that!" but do you understand what the poster is saying?
Do you learn anything from it?
Again, I repeat, this is what separates design from art.
Art doesn't have to communicate with us. It can simply look pretty for the sake of art.

Design has its one, ultimate task, to better inform the audience.

Design is communication.



/I sure did blather on and on there, didn't I?/